"Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai. Every moment in our life happens only once, and if we let it slip away, we lose it forever--an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention,' whose intricate rituals compel us to focus on the present moment. From this age-old concept comes a new kind of mindfulness"--. Provided by publisher.

"Originally published in Spanish as Ichigo-ichie: el arte japonés de vivir momentos inolvidables by Penguin Random House Grupo Editorial, Barcelona, 2019."

Kaika and mankai -- And you, where do you live? -- Zensations -- Dukkha and Mono no aware -- Destiny depends on a moment -- The ceremony of attention -- The art of listening -- The art of looking -- The art of touching -- The art of tasting -- The art of smelling -- The art of parties -- Collective mindfulness -- Returning to now -- What if ...? -- The Ichigo Ichie formula -- Epilogue: The ten rules of Ichigo ichie.